New
Choose sizeThe Gambia's new sport and street destination
Your style.
Your district.
Performance essentials, street-ready fits and a curated Select edit. Built for movement, culture and everyday confidence.
SportStreetSelectLocal delivery
THE DISTRICT STORESPORT · STREET · SELECT
KANIFING / THE GAMBIA
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02 / 03
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Built for movement
Sport
Technical fits, training essentials and clean performance layers worn for real movement.
Shop sport →Made for every day
Street
Relaxed silhouettes, utility details and city-ready energy seen on and off the shop floor.
Shop street →Curated and elevated
Select
Statement pieces and sharper looks chosen for people who want something different.
Explore Select →Drop 01
New arrivals
A first look at the JAMM DISTRICT mix. Choose your size, add pieces to your bag and send the complete order on WhatsApp.
New
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Footwear
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Sport
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Sport
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New
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New
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Select
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Select
Choose sizeOwn label / Drop 01JAMM
JAMM
Originals.
The district's own uniform. Clean black foundations, performance details and the signature lime accent across apparel and utility accessories.
Real movement
Built for
the district.
JAMM feels strongest in the world it belongs to: movement, heat, coastline and local energy, with the Originals collection worn as a real everyday uniform.
03Core edits
01Local destination
100%Real culture
The Select Edit
Elevated
street style.
A smaller edit of expressive pieces, sharper silhouettes and standout looks. Curated carefully and mixed with premium-feel essentials.
Explore Select
The real space
Inside JAMM
A focused 12 by 4.5 metre retail floor with clear Sport, Street and Select zones, fitting rooms and a practical stock area.
Need a fit today?
Ask what
is in store.
Send your size, style and budget. The team can confirm current pieces before you visit.
Start on WhatsApp
